Meet the Family

Our Story: Where Family, Art & Lacrosse Meet

Coast 2 Coast LAX USA was created from a perfect mix of sports, creativity, and family tradition.
It all began at a lacrosse tournament on Long Island when Jackson, then just nine, looked up and said, “Let’s make our own brand.”

That spark became a movement and a family mission.

Today, Jackson (12), Jameson (11), and Catalina (9) are the creative team behind every design. With help from their mom, they built a brand that celebrates faith, family, and the field — blending athletic performance with artistic passion.

Meet the Family Team Behind Coast 2 Coast

Jackson – The original founder and the spark that started it all. As a long-pole defender in third grade, Jackson was known for going “coast to coast” across the field, turning defense into offense with fearless confidence. His drive, focus, and love for competition inspired both the name and the spirit of the brand. Today, he continues to lead by example on the lacrosse, football fields, and basketball courts, proving that heart and hustle always go hand in hand.

Jameson – The creative mind and wild card of the crew. He’s a lacrosse and basketball player, and the artist behind our Bike Life collection. Jameson’s got that fearless, go-big-or-go-home energy, always sketching, designing, or hitting tricks that make everyone stop and watch. His street-style vibe and love for art give the brand its edge.

Catalina – The ultimate sports girl and a true creative at heart. She plays lacrosse, soccer, flag football, and basketball, and channels that same determination into design. Using both digital tools and her own hand-drawn sketches, Catalina creates playful yet powerful graphics that bring color, energy, and personality to the Coast 2 Coast collection. Her vision adds balance, a perfect blend of strength, style, and imagination.

Mom - Monica – The heart of the operation and the one who keeps everything running. When she’s not helping families find their dream homes as a Realtor at Daniel Gale Sotheby’s International Realty, she’s using those same business skills and time management to keep Coast 2 Coast on track. From planning launches to balancing work, school, and sports schedules, Mom keeps the whole team moving and makes sure every idea turns into something real. She’s the MVP behind the brand’s growth and the reason Coast 2 Coast runs like a championship team.

Dad - Brian – The biggest fan and proudest hype man on the sidelines. He rocks Coast 2 Coast gear at every game, every weekend, showing off his kids’ designs like it’s championship merch. Whether he’s setting up tents, hauling gear, or cheering from the fence, Dad keeps the crew grounded and always repping the brand with pride.

Grandmasita — Zillah Agnes Bush — is the original artist of the family and the soul behind the coastal vibe that defines Coast 2 Coast. Her acrylic paintings of waves, beaches, and lighthouses inspired the brand’s logo and that laid-back, coastal feeling woven into every design. Between Grandmasita’s art and Jackson’s coast-to-coast plays on the field, the brand came to life. Her creativity reminds the family that art and athletics go hand in hand, movement, light, and love of the game, whether with a paintbrush or a lacrosse stick.

From weekend tournaments to late-night sketch sessions, every part of Coast 2 Coast LAX USA comes from the Balsan family’s love of sports, art, and faith. Thanks for being part of the team, we’re proud to share our story, one design at a time. 💙🇺🇸